Quality Function Deployment – QFD

listen to customers’ voice

Quality Function Deployment

The customers are continuously looking to improve the lifecycle costs of products & services. Customer focus is no more an optional. The customers today are demanding that the supplier organisations’ processes be aligned to their needs. QFD is a methodical tool to ensure that the customer delight is addressed in every step of the way.


  • Understand the concept of Quality Function Deployment
  • Learn why & how with a 360 degree view


  • Quality – the typical approach
  • Quality – the QFD approach
  • Stage 1 – listening to customer voice
  • Stage 2 – Identifying design/ process features
  • Stage 3 – establish relationship
  • Stage 4 – key feature rating
  • House of quality
  • Q&A

Take Away

On attending this training workshop, the participants will be familiar with the concept of QFD and will find it easy to participate in a QFD exercise.

Who should attend?

  • Middle Level
  • Senior Level


  • Multimedia Presentation
  • Concept explaination
  • Facilitated Discussion
  • Group exercise
  • Individual exercise
  • Study material
  • Q&A

Interaction Language

  • English
  • Hindi/ English

What is the programme duration?

  • 1 day

Want to customise the programme to your requirements?